Sales Forecasts: The Hidden Killer and Hidden Key to Marketing Campaigns
Sales forecasts steer the efforts of marketers all year long. Discover the seven secrets of accurate forecasting.

Marketing Fast Facts, February 2001

Adventures in Developing a New Meeting
While marketing may not be critical for well-established meetings, new conferences require substantial marketing efforts to create awareness, build support, and ensure future success. This primer on new-conference marketing offers advice on how best to allocate marketing resources to meet association and attendee needs.

Marketing Fast Facts, May 2001

Growing Markets, Shrinking Prospects: Thriving in an Era of Consolidation
Insights into the impact of industry consolidations on our industry are revealed in a study of 70 trade associations.

Executive IdeaLink, June 2001

Maximizing the Advantages of Video
Two ASAE Gold Circle Awards judges share tips about producing videos that convey your message effectively and reach the intended audiences.

Communication News, May 2001

Using Technology to Enhance Public Relations
Learn how five associations are using different technologies to enhance their public relations initiatives.

Communication News, April 2002

Common-Sense Pricing
Make pricing a marketing decision, not a political decision.

Marketing Fast Facts, May1998

The Rules of Response Rates
Your membership campaign results actually depend on variables that you control.

Membership Developments, June 2002

Another Technology for Marketing
Association Management, October 1996

Our Staff in the Press

Survival of the Fittest
Survival analysis can now be used to forecast customer attrition

ComputerWorld, September 2004

Mining for Gold
Using statistical modeling to maximize returns at CRS

Fundraising Success, January 2005

Donors Respond to Tsunami Disaster
Nonprofit Times, January 2005

Fundraising Ideas that Really Work
Nonprofit Times, March 2004

Bracing for War's Ravages
Chronicle of Philanthropy, April 2003