Whorton Marketing & Research
Unique Services for Associations and Nonprofits
About Us

Kevin Whorton, Principal 

Kevin has worked with a wide variety of charitable organizations and associations with a strong track record in diverse fields including:
-industry and marketing research
-database marketing and analytics
-strategic planning and management consulting
-communications and marketing strategy

His experience includes executive staff roles within four large organizations, serving as:
-Head of direct response fundraising for Catholic Relief Services,
-Head of marketing and research for American Society of Health-System Pharmacists,
-Director of member programs and VP of retailer relations for National Association of Chain Drug Stores, and
-Director of market research for the National Association of Home Builders.

While at CRS, he raised more than $250 million in charitable contributions from individual donors in three years, increasing overall fundraising while cutting annual expenses by more than 15% during that period. 

Among his e-marketing accomplishments have been:











  • -Co-founding the development of the educational/fundraising CRS site myglobalvillage.com.
  • -Co-founding the successful retail portal Chaindrugstore.net for NACDS. -Establishing successful syndicated news service "At a Glance" for 20,000 readers in the chain drug industry.
  • -Establishing the CRSBriefing monthly newsletter for 120,000 supporters of international relief and development.
  • -Raising more than $25 million in online donations in three years for Catholic Relief Services.


Over the years Kevin has conducted more than 180 quantitative and qualitative research projects for 100 association and nonprofit clients, including needs assessments, compensation studies, public opinion polls, industry wide analyses, and product launch/market feasibility.

Kevin has a long history of commitment to the practice of nonprofit management including presenting to more than 90 national audiences, and serving volunteer roles with the ASAE, DMA Nonprofit Federation, and other organizations.
-For the Direct Marketing Association (DMA), he has served as Vice Chair, Membership Chair, member of the Advisory Board, member of the Executive Committee, and Conference Chair for the 2004 and 2006 Nonprofit Conferences.
-For the local Direct Marketing Association of Washigton (DMAW) he has served as co-chair twice for the annual Association Day program.
-For the American Society of Association Executives, he has served in a variety of capacities. as a current member of the Membership Section Council, Research Committe, and Associations Advance America.
-In the past he has served twelve terms as a member of the International Section Council, Membership Section Council, Marketing Section Council (also serving as vice chair), Research Committee, and APAC advisory board member.
-He has served as co-chair of the Associations Make a Better World awards program, served on the Power of A Awards Committee for two years, and has served many times as a judge for the Gold Circle Awards.
-For the ASAE Greater Washington Network, he has served five terms on the Content Action Team and Member Action Team, chairing it in 2009-10.

Kevin earned Bachelor’s degrees in Business and Economics from Idaho State University; a Master's Degree in Economics at George Mason University; and completed PhD coursework in industrial organization at George Mason University.  He continued his professional development with MBA coursework in marketing at George Mason, and holds a certificate from the Hallmark Program for Retail Executive Management from Northwestern University/Kellogg School of Business.


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