Whorton Marketing and Research is a consulting firm that conducts industry and membership research, and develops marketing campaigns for a wide variety of nonprofit organizations. We are also co-founders of the College of Association Marketing education program series and blog.  

OUR HISTORY OF SERVICE
WM&R was founded in March 2005, building on our principal's 23 years of experience as an executive with some of the largest and most-respected associations and charities, and a long history of speaking, writing, and conducting research within the community of associations and other nonprofit organizations. Our recent clients have included:

• American College of Rheumatology
• American Land Title Association  
• American Law Institute
• American Mental Health Counselors Association
• American Legion Auxiliary
• American Osteopathic Association
• American Society of Electroneurodiagnostic Technicians
• American Society of Consultant Pharmacists
• Association of Corporate Counsel
• California Society of Association Executives  
• Consumer Electronics Association
• Electronic Retailing Association
• International Facility Management Association
• International Sign Association
• Independent Electrical Contractors Inc. 
• National Association of Secondary School Principals
• National Council for Community Behavioral Healthcare
• National Investor Relations Institute
• National Ornamental and Miscellaneous Metals Association
• New Jersey Business and Industry Association
• New York State Society of Certified Public Accountants
• Organization for Safety & Asepsis Procedures
• Promotional Products Association International
• Radiology Business Management Association
• Roller Skating Association International
• Society of Independent Gasoline Marketers of America
• U.S. Chamber of Commerce
• Virginia Society of Certified Public Accountants

In addition we work as strategic partners with agencies that work with nonprofits. 

OUR APPROACH
Founded by Kevin Whorton, a former association executive with 22 years of experience as an innovator and thought leader in the field, WM&R is focused purely on the operational and marketing needs of nonprofits, and we deliver cost-effective programs that work within your environment. Kevin provides oversight and hands-on management for virtually every project, and we are proud of our results and commitment to the nonprofit sector. 

Every association and nonprofit has a unique relationship with their members, their volunteers, their donors, and their marketplace. Our research, marketing campaigns and management consulting is customized to maximize effectiveness by taking those factors into account from the initial stages of project design through implementation.

We work with an extensive network of agenices, consultants, and freelancers to ensure that the best resources are applied to each project and program.

We encourage you to ask about our innovative services for nonprofits and to contact us for more information and personalized consultation.   

CONTACT US

4977 Battery Lane Suite 917
Bethesda, MD 20814
301-312-8938 or 202-258-9889
info@kwhorton.com